I find out what your brand is costing you, then build the identity system that fixes it. In Kurdish, Persian, Arabic and English.
Hello.
I'm Yashar.
The research comes before the design: interviews, a buyer survey, and the local context read properly. Then the system, set correctly in four languages, with files your team can edit after I leave.
More about me →From the archive
01 · Kurdistan, 1922
02 · SAGE console, 1958
03 · Kirkuk, 1932
04 · Wind tunnel, 1980
05 · Earthrise, 1968
06 · Le Voyage dans la Lune, 1902
One person, the whole job
Research
Find out what is actually happening before anything is designed.
Design
The identity, and everything it has to hold up in, in four languages.
Systems
Make it keep running after I leave.
How it works
01 Diagnose
One page of observations on your current creative operation: what's actually happening. No fixes yet.
02 Install
The brand system, the pipeline, the files your team will actually edit: built and installed inside your team, not handed over as a slide deck.
03 Train
Your own people learn to run it. Hands on the actual work, not a handoff document.
04 Leave it working
I roll off. The system doesn't stop. That's the point.
What they say
He did not approach design as only a visual exercise. He understood how the brand connects with audience, platform, message, and meaning.
Executive Director, Holistic Resilience
Over time, he earned a level of trust that allowed major creative decisions to move forward with little need for oversight.
Executive Director, Holistic Resilience
Creative, adaptable, and always open to breaking the mold, he tackled every project—especially the culturally and politically sensitive ones—with both insight and intensity.
Director, Kurdistan Studies Institute, University of Kurdistan
From formal reference letters. References →